The Key Series is published by FT Publishing that brings together the latest business thinking from the best business minds in the world, and help students to learn and professionals to excel.
Each title from the series helps you master business concepts by providing a framework for improving business performance, so if you’re a manager, or studying business, then it’s really important you know what they are and how to use them.
Each book gives you short, practical overviews of the top classic and cutting edge framework to business concepts in an easy-to-use, ready reference format. Whether you want to remind yourself about the concepts you’ve already come across, or want to understand new ones, you’ll find yourself referring back to it again and again. And you’ll wonder what you ever did without it!