About Pearson Hong Kong

Welcome to Pearson Hong Kong official home page. In Hong Kong and Macau, with Longman as a famous name, Pearson is a leader in all academic sectors, ranging from pre-primary, primary, secondary and higher education through to adult learning. You may be familiar with some of our products — Longman ElectLongman Dictionary of Contemporary English, among others.

Longman in Hong Kong since 1958

One defining mission

Helping people progress in their lives through learning: We want to be seen pioneering new ways of learning that are more effective, accessible and engaging, more powerful and personal. And, in all we do, we want to be acknowledged as approaching our work with rigour, and with a real commitment to always setting the very highest standards.

A new name and logo

Pearson Longman Hong Kong is now renamed Pearson Hong Kong. Our logo is also changed as follows:


Pearson Longman old logo


Pearson blue
Pearson green
Pearson orange
Pearson purple


Pearson new logo

We’ve adopted the interrobang as our brand mark because it captures two essential principles at Pearson – the curiosity to know and discover, and the excitement and fun of learning. Our customized interrobang brand mark has been carefully crafted and encapsulated in a thumbprint, which symbolizes our human-centric approach of putting the learner at the heart of everything we do.

Pearson brand manifesto